'‘Advance Your Dreams’' Campaign

This series of direct mail pieces drove recipients to a customized microsite.

Direct Mail #1 - Cover

Direct Mail #1 - Inside

At advanceyourdream.com, visitors were able to create customized Advanta Cards and receive new business ideas with the "New Business Idea Generator". Surfers spent over 4 minutes per visit interacting with the Advanta brand.

Direct Mail #3 - Cover

Direct Mail #6 - Cover

Direct Mail #6 - Inside

Description

Copywriting/Creative Direction: Advanta can help you succeed, no matter how unique your business. A series of postcards featuring eccentric, oddball businesses drove readers to www.advanceyourdream.com. Visitors were able to create customized Advanta Cards and receive new business ideas with the “New Business Idea Generator”. Surfers spent over 4 minutes per visit interacting with the Advanta brand.

For

Advanta Platinum Business Card

Type

integrated campaign, direct mail, microsite