One-Offs / Special Projects

Copywriting/Creative Direction: Bethesda Heart Institute has an impressive zero percent mortality rate, which means no cardiac patient has ever died at the new heart hospital. It’s unique and impressive. This billboard communicates the fact that “nobody dies here” without saying, well “nobody dies here”.

Copywriting: Aatlantic Coast Mortgage...proud sponsors of the Miami Dolphins Fishing Tournament.

Copywriting/Creative Direction

Copywriting: Calpine Corporation

Description

A few more writing samples of global, national and regional clients in Travel, Consumer Products, Healthcare, Technology, Power & Energy, Logistics, Telecom and more. Plus, a link to my REEL on YouTube: http://www.youtube.com/user/paulamelchenko

For

Copywriting / Creative Direction

Type

advertising, print, web, television, integrated campaigns, mobile, retail, technology, brand launch, trade show