'‘Nerds’' Branding Campaign

Power Systems designs gas turbine engine components that help power plants run more efficiently and reduce emissions. They employ 100+ engineers who are incredibly smart - and all doing their part to create cleaner, greener power generation.

Power Systems designs gas turbine engine components that help power plants run more efficiently and reduce emissions. They employ 100+ engineers who are incredibly smart - and all doing their part to create cleaner, greener power generation.

Power Systems designs gas turbine engine components that help power plants run more efficiently and reduce emissions. They employ 100+ engineers who are incredibly smart - and all doing their part to create cleaner, greener power generation.

Power Systems designs gas turbine engine components that help power plants run more efficiently and reduce emissions. They employ 100+ engineers who are incredibly smart - and all doing their part to create cleaner, greener power generation.

Description

Copywriting/Creative Direction: Power Systems designs engine parts that help power plants run more efficiently and reduce emissions. The company employs 100+ engineers – and they are all incredibly brilliant. This integrated branding campaign positioned the company as an engineering-driven innovator.

For

Power Systems

Type

Integrated, branding, print, tradeshow, power and energy, green energy