Branding Campaign

The "Domination" campaign focused on Alienware's superior computing power. COPY: So powerful, it's scary. Explore your options with the ultimate high performance PC. Custom built to your specs. Fully upgradeable for years to come. And backed by the industry's best customer support.

The "Domination" campaign focused on Alienware's superior computing power. COPY: Experience dominant performance. Explore your options with the ultimate high performance PC. Custom built to your specs. Fully upgradeable for years to come. And backed by the industry's best customer support.

The "Domination" campaign focused on Alienware's superior computing power. COPY: It steals other PCs' lunch money. Explore your options with the ultimate high performance PC. Custom built to your specs. Fully upgradeable for years to come. And backed by the industry's best customer support.

The "Distinct" campaign focused on the ability to customize Alienware PCs. COPY: High performance PCs as distinct as you are. Explore your options with Alienware's ultimate performance PCs. Custom built to your specifications with the most advanced processors, memory and more. Uniquely designed to fit your style and space. And backed by the industry's best customer service.

The "Distinct" campaign focused on the ability to customize Alienware PCs. COPY: High performance PCs as distinct as you are. Explore your options with Alienware's ultimate performance PCs. Custom built to your specifications with the most advanced processors, memory and more. Uniquely designed to fit your style and space. And backed by the industry's best customer service.

The "Distinct" campaign focused on the ability to customize Alienware PCs. COPY: High performance PCs as distinct as you are. Explore your options with Alienware's ultimate performance PCs. Custom built to your specifications with the most advanced processors, memory and more. Uniquely designed to fit your style and space. And backed by the industry's best customer service.

Description

Copywriting: Alienware, a subsidiary of Dell, creates custom PCs and laptops for high-performance gaming, video editing, simulation and audio editing. These concepts were developed for the company’s initial branding campaign and focused on two of the product’s key benefits: (1) dominant computing power versus the competition and (2) the ability to completely customize the look of Alienware products.

For

Alienware

Type

advertising, print, retail, technology, branding