The "Domination" campaign focused on Alienware's superior computing power. COPY: So powerful, it's scary. Explore your options with the ultimate high performance PC. Custom built to your specs. Fully upgradeable for years to come. And backed by the industry's best customer support.

The "Domination" campaign focused on Alienware's superior computing power. COPY: Experience dominant performance. Explore your options with the ultimate high performance PC. Custom built to your specs. Fully upgradeable for years to come. And backed by the industry's best customer support.

The "Domination" campaign focused on Alienware's superior computing power. COPY: It steals other PCs' lunch money. Explore your options with the ultimate high performance PC. Custom built to your specs. Fully upgradeable for years to come. And backed by the industry's best customer support.

The "Distinct" campaign focused on the ability to customize Alienware PCs. COPY: High performance PCs as distinct as you are. Explore your options with Alienware's ultimate performance PCs. Custom built to your specifications with the most advanced processors, memory and more. Uniquely designed to fit your style and space. And backed by the industry's best customer service.

The "Distinct" campaign focused on the ability to customize Alienware PCs. COPY: High performance PCs as distinct as you are. Explore your options with Alienware's ultimate performance PCs. Custom built to your specifications with the most advanced processors, memory and more. Uniquely designed to fit your style and space. And backed by the industry's best customer service.

The "Distinct" campaign focused on the ability to customize Alienware PCs. COPY: High performance PCs as distinct as you are. Explore your options with Alienware's ultimate performance PCs. Custom built to your specifications with the most advanced processors, memory and more. Uniquely designed to fit your style and space. And backed by the industry's best customer service.