Creative Direction/Concept: This is an “oldie” but one of my favorites. The story behind this animated greeting card helped spread holiday cheer while reinforcing the DHL brand message: Customer service is back in shipping. A DHL delivery truck pulls up to a shivering snowman. The driver stops and makes his delivery. As the truck pulls away, the snowman is sporting a toasty scarf, a new hat and a big smile. Burt Bacharach’s “What the world needs now is love” plays in the background.