Copywriting/Creative Direction: XOS Digital provides technology solutions to NCAA athletic programs and NFL teams. For the American Football Coaches Association conference, we created an environment that immersed visitors in the company’s sports technology products.
High tech 60" monitors at every turn featured testimonials, demos and dynamic imagery. Products were showcased as trophy case-styled graphic elements. A “butt bar” seating area encouraged attendees to gather. Tower structures featured net-like fabric reminiscent of field goal nets, while three translucent canopies alluded to the feel of an arena. All elements were shifted 15 degrees to facilitate a more welcoming space and provide a better view from all angles. I provided creative strategy, creative direction and copywriting of the environment and branding.
branding, trade show, sports