Digital Projects

Description

Creative/Copywriting Lead on FIAT U.S. digital work including:

  • “ENVIRONMENTALLY SEXY” CAMPAIGN (FIAT 500e) – website and mobile site // http://www.environmentallysexy.com

  • “ITALIAN MASTERPIECE” (FIAT 500L) – concept and creative development // original video content // social content

  • 2014 500L LAUNCH – online advertising campaigns (OLA) for web, mobile, tablet // website and mobile site // http://www.fiatusa.com/en/500l/

  • 2014 500 GQ LAUNCH – website and mobile site // original video content // http://www.fiatusa.com/en/500c/gq/

  • 2014 500 GUCCI LAUNCH – website and mobile site

  • 2014 500 CATTIVA LAUNCH – website and mobile site // original video content

  • 2014 500 1957 EDITION LAUNCH – website and mobile site // http://www.fiatusa.com/en/500/1957

  • 2014 500X CROSSOVER LAUNCH – original video content // website and mobile site // Super Bowl “Blue Pill” integration // digital billboards // auto show activations

For

FIAT