Digital Projects

Description

Creative/Copywriting Lead on FIAT U.S. digital work including:

“ENVIRONMENTALLY SEXY” CAMPAIGN (FIAT 500e) – website and mobile site

“ITALIAN MASTERPIECE” (FIAT 500L) – concept and creative development // original video content // social content

FIAT 500L LAUNCH – online advertising campaigns (OLA) for web, mobile, tablet // website and mobile site

FIAT 500 GQ LAUNCH – website and mobile site // original video content

FIAT 500 GUCCI LAUNCH – website and mobile site

FIAT 500 CATTIVA LAUNCH – website and mobile site // original video content

FIAT 500 1957 EDITION LAUNCH – website and mobile site

500X CROSSOVER LAUNCH – original video content // website and mobile site // Super Bowl “Blue Pill” integration // digital billboards // auto show activations

For

FIAT