Street Smarts with Jim Gaffigan

“Cookie” | Stow 'N Vac | Street Smarts with Jim Gaffigan

“Flying Seat” | EasyTilt Seating | Street Smarts with Jim Gaffigan

“Sweet Relief” | Tri-Pane Panoramic Sunroof | Street Smarts with Jim Gaffigan

“Heavy Lifting” | Stow 'N Go | Street Smarts with Jim Gaffigan

“Coach Kicks” | Hands-Free Sliding Doors | Street Smarts with Jim Gaffigan

“Grandpa Words” | ParkSense | Street Smarts with Jim Gaffigan

“Backseat Arcade” | Uconnect Theatre | Street Smarts with Jim Gaffigan

The “Street Smarts” campaign videos were showcased on Chrysler.com and social media channels.

The “Street Smarts” campaign videos live across the Chrysler brand’s social channels including YouTube, Facebook, Twitter and Instagram.

The “Street Smarts” campaign videos live across the Chrysler brand’s social channels including YouTube, Facebook, Twitter and Instagram.

Case Film: “Street Smarts” was part of our broader “Organized Chaos” launch campaign that included content shoots, web experiences and social media integration.

Description

In this campaign, comedian Jim Gaffigan introduces Roger—the newest Pacifica owner on the block—as he demonstrates the class-exclusive, “competition crushing” features of the all-new Chrysler Pacifica. The content appeared on television and across digital and social channels, garnering over 5 million combined views and generating excellent site interaction.

For

CHRYSLER PACIFICA