I'm Back with Andre Agassi

To help Lavazza raise brand awareness during the US Open, we enlisted a legend. – Case Film (2 min)

Leading up to the reveal of the Lavazza/Agassi partnership, teaser images appeared throughout New York City.

A Lavazza Andre Agassi group performs at Union Square in New York City. (Ed Mulholland/Getty Images for Lavazza)

A Lavazza Andre Agassi group performs at Union Square in New York City.

A Lavazza Andre Agassi group performs in a New York City subway station.

Lavazza’s Andre Agassi flash mob poses for the camera in New York City.

Teaser signage promoting the partnership appeared throughout New York City.

At the US Open, we introduced a special Lavazza “Agassi Blend” coffee and commemorative glasses.

Andre Agassi waves to the crowd during the reveal of the LAVAZZA ‘I’m Back’ campaign at the US Open. (Joe Scarnici/Getty Images for Lavazza)

Marco Lavazza, Andre Agassi, Francesca Lavazza

Description

Lavazza, a long-time sponsor of the Grand Slam Tournaments, asked us to raise brand awareness during the US Open.

So we enlisted the legend…Andre Agassi.

The athlete whose innovative style forever changed the game of tennis was an ideal match for the brand that invented espresso and forever changed the world of coffee.

To announce this grand partnership, we created a comeback story…with a twist.

For

LAVAZZA COFFEE