Paul Amelchenko

I’m a creative leader focused on building and leading inclusive and inspired high-power creative teams.

My left brain and right brain fire on all cylinders. I think strategically and create creatively. I have an art degree and an MBA. I like making things as much as I like selling things.

Over the last 20+ years, my teams and I have created campaigns, experiences and projects for some of the world's most well-known brands. But perhaps equally impressive, we’ve also created award-winning work for some of the most unsexy and technically complex companies on the planet. In all cases, we helped make their stories compelling and their brands more valuable. I’m proud of this. Because I believe in business and in life, it’s not about where you start, it’s about how far you can move forward.

=== EXPERIENCE ===

PUBLICIS GROUPE – Group Creative Director (2018-Present)
Currently, a senior creative lead on Jeep, Ram Trucks, Alfa Romeo and Dodge. Leading the creative development and integration of concepts across marketing channels including digital (digital marketing campaigns, content creation, websites, mobile experiences), above-the-line advertising (television, out-of-home, etc.), social media, CRM and brand experiences. Responsible for leading the creative process from initial briefing through production, fostering executive/senior-level client relationships, pitching new projects and concepts, owning relationships with external partners, fostering a culture of creativity and mentoring team members. Leading multiple teams across geos.
Notable Work: Jeep Global “For the Wilds of Civilization” Campaign, Alfa Romeo “Revel In Speed” TV Campaign, World Surf League & Jeep Global “Yellow” Campaign, Jeep US “The Road Ahead” Digital Experience

SAPIENTRAZORFISH – Group Creative Director (2016-2018)
Senior creative lead on U.S. digital work for Lavazza Coffee, CITI, Chrysler and FIAT. Leading multiple creative teams on large scale digital projects including digital marketing campaigns, content creation, websites, mobile experiences, and social media initiatives.
Notable Work: Lavazza Coffee “I’m Back” Campaign with Andrea Agassi, Chrysler Pacifica “Street Smarts with Jim Gaffigan” Digital Campaign

SAPIENTNITRO – Creative Director (2013-2016)
Creative Director on digital marketing campaigns, brand experiences, above-the-line advertising projects and social media initiatives. Clients included Greater Miami Convention and Visitors Bureau, Miami Heat, Ferrari, Maserati, OneMain Financial, First Niagara Bank, Fiat, Chrysler, Dodge.
Notable Work: Dodge “Brotherhood of Muscle” Campaign, FIAT “Italian Masterpiece”, OneMain Financial “Power of Yes” Campaign

UNIVERSITY OF MIAMI – Faculty Member/Lecturer – Advertising & Copywriting (2012-2013)
Faculty member. Developed the School of Communication’s upper-level copywriting curriculum with emphasis on writing for digital and social media. Taught courses in Copywriting for Digital & Traditional Media, Advertising Concept & Copywriting and Advertising Portfolio Development.

BFW ADVERTISING – Creative Director / Copywriter (2000-2012)
Led agency’s creative efforts on advertising campaigns and projects for DHL, ADT, Mr. Coffee, Crock-Pot, Sunbeam, Cleveland HeartLab, Bethesda Memorial Hospital and 3Cinteractive. Industry experience in travel & tourism, tech, consumer products, energy, healthcare, logistics. Developed ad campaigns, print, radio, television, out-of-home, guerrilla marketing, digital touchscreen experiences, websites and more.
Notable Work: DHL U.S. Re-Launch CRM Campaign, Don’t Text & Drive Public Service Campaign, 3CInteractive “Compatibility” B2B Campaign

AUTHOR (published by Willow Creek Press) (2006-2009)
Award-winning author of Children’s Letters to Dog (2009) and The Da Vinci Dog: the Passion, Paintings & Slobber of Brinks the Dog (2007), selected as the Independent Book Publishers Association Top Humor/Comedy/Satire of 2007 and Foreword Magazine’s Pet Book of the Year

ZIMMERMAN ADVERTISING – Copywriter (1998-2000)
Copywriter for Papa John’s Pzza, Nissan and automotive dealerships throughout the U.S.

=== EDUCATION ===
University of Miami – BSC Advertising & Graphic Design (dual major)
Lynn University – MBA with Marketing specialization

=== TROPHIES, MEDALS & NICELY FRAMED CARDBOARD CERTIFICATES ===
Cannes Lions
Communication Arts
ADDY® Awards (80+ including Best of Shows, Judge’s Choice Awards and Gold ADDYs for integrated campaigns, TV, web, interactive, print and radio)
W3 Awards
Creativity International Awards
“Champion a Cause” Creative Challenge Winner @ AAF National Conference
Independent Book Publishers Association Top Humor/Comedy/Satire for “The Da Vinci Dog”

=== ORGANIZATIONS ===
The One Club Creative Boot Camp Mentor
Lighthouse Point (FL) Youth Baseball Coach

=== INTERESTS BEYOND THE OFFICE ===
Being a dad, University of Miami football, cross training, Disney & Pixar animation, keeping it simple, meditation, all things ocean-related and advocating for shelter dogs