Paul Amelchenko

I’m a creative director, a writer and a teacher. I give rise to ideas. Usually good ones. Sometimes great ones. And, on occasion, sucky ones that help other people come up with great ideas. I am also honest.

My left brain and right brain fire on all cylinders. I think strategically and create creatively. I have an art degree and an MBA. I like making things as much as I like selling things.

I’ve written and creative directed projects for some of America’s most well-known brands. But what’s probably more impressive, I’ve created award-winning work for some of the most unsexy and technically complex companies on the planet. I helped make their stories compelling and their brands more valuable. I’m proud of this. Because I believe it’s not about where a brand starts, it’s about how far you can move it forward.

  • SAPIENTRAZORFISH – Creative Director (2017-present)
    Currently, a senior creative lead on U.S. digital work for Dodge, Chrysler and FIAT. Leading multiple creative teams on large scale digital projects including digital marketing campaigns, content creation, websites, mobile experiences, and social media initiatives.

  • SAPIENTNITRO – Creative Director (2013-2016)
    Creative Director on digital marketing campaigns, above-the-line advertising projects and social media initiatives. Clients included Dodge, Chrysler, FIAT, Alfa Romeo, Maserati, Ferrari, Lavazza, CITI, OneMain Financial, First Niagara Bank and Greater Miami Convention and Visitors Bureau.

  • UNIVERSITY OF MIAMI – Faculty Member/Lecturer – Advertising & Copywriting (2012-2013)
    Faculty member. Taught courses in Copywriting for Digital & Traditional Media, Advertising Concept & Copywriting and Advertising Portfolio Development. Developed upper-level copywriting curriculum with emphasis on writing for digital and social media.

  • BFW ADVERTISING – Creative Director (2007-2012)
    Creative Director/Copywriter for ADT, Mr. Coffee, Crock-Pot, Sunbeam, Oster, Cleveland HeartLab, Bethesda Memorial Hospital, ThyssenKrupp Elevator, XOS Digital, 3Cinteractive,, Gilman Ciocia, Incapital, SBA Communications, and Chromalloy. Experience with global and national clients in Travel, Consumer Products, Healthcare, Technology, Power & Energy, Finance, Aerospace, Education, Logistics and Telecom.

  • AUTHOR (published by Willow Creek Press) (2006-2009)
    Award-winning author of Children’s Letters to Dog (2009) and The Da Vinci Dog: the Passion, Paintings & Slobber of Brinks the Dog (2007), selected as the Independent Book Publishers Association Top Humor/Comedy/Satire of 2007 and Foreword Magazine’s Pet Book of the Year

  • BFW ADVERTISING – ACD/Copywriter (2004-2007)
    Associate Creative Director/Copywriter for DHL, University of Miami, Amadeus, and

  • BFW ADVERTISING – Senior Copywriter (2000-2004)
    Copywriter for Nextel, Nortel Networks, Lens Express, Interim HealthCare, and Lifeline Biotechnologies

  • ZIMMERMAN ADVERTISING – Copywriter (1998-2000)
    Copywriter for Nissan, Papa John’s Pizza and automotive dealerships throughout the U.S.

  • WALT DISNEY MOTION PICTURES GROUP – Promotions Intern (1997)
    (formerly Buena Vista Motion Pictures Group) Promoted Disney and Buena Vista Motion Pictures in NYC including Hercules, Con-Air, George of the Jungle, Air Bud and G.I. Jane. Assisted with promotional screenings, premiere events and press junkets.

University of Miami – BSC Advertising & Graphic Design (dual major)
Lynn University – MBA with Marketing specialization


  • Cannes Lions
  • Communication Arts
  • ADDY® Awards (80+ including Best of Shows, Judge’s Choice Awards and Gold ADDYs for integrated campaigns, TV, web, interactive, print and radio)
  • W3 Awards
  • Creativity International Awards
  • “Champion a Cause” Creative Challenge Winner @ AAF National Conference
  • The CREATE Awards (Create Magazine)
  • Independent Book Publishers Association Top Humor/Comedy/Satire for The Da Vinci Dog


  • Lighthouse Point (FL) Youth Baseball Coach
  • Fort Lauderdale Ad Fed – Member (2010-2012)
  • Palm Beach Ad Fed – Marketing/Publicity Chair (2006-2007), member (2000-2010)
  • AAF District 4 – Member (2010-2012)

(appearing in no particular order) being a dad, University of Miami football, CrossFit workouts, Disney & Pixar animation, keeping it simple, meditation, anything ocean-related and advocating for shelter dogs