- FOR
Advanta Platinum Business Card
- TYPE
integrated campaign, direct mail, microsite
Copywriting/Creative Direction: Advanta can help you succeed, no matter how unique your business. A series of postcards featuring eccentric, oddball businesses drove readers to www.advanceyourdream.com. Visitors were able to create customized Advanta Cards and receive new business ideas with the “New Business Idea Generator”. Surfers spent over 4 minutes per visit interacting with the Advanta brand.
This series of direct mail pieces drove recipients to a customized microsite.
Direct Mail #1 - Cover
Direct Mail #1 - Inside
At advanceyourdream.com, visitors were able to create customized Advanta Cards and receive new business ideas with the "New Business Idea Generator". Surfers spent over 4 minutes per visit interacting with the Advanta brand.
Direct Mail #3 - Cover
Direct Mail #6 - Cover
Direct Mail #6 - Inside