- FOR
Alienware
- TYPE
advertising, print, retail, technology, branding
- URL
http://www.alienware.com/
Copywriting: Alienware, a subsidiary of Dell, creates custom PCs and laptops for high-performance gaming, video editing, simulation and audio editing. These concepts were developed for the company’s initial branding campaign and focused on two of the product’s key benefits: (1) dominant computing power versus the competition and (2) the ability to completely customize the look of Alienware products.