Paul Amelchenko

'‘Nerds’' Branding Campaign

- FOR

Power Systems


- TYPE

Integrated, branding, print, tradeshow, power and energy, green energy


- URL

http://www.psm.com/


Copywriting/Creative Direction: Power Systems designs engine parts that help power plants run more efficiently and reduce emissions. The company employs 100+ engineers – and they are all incredibly brilliant. This integrated branding campaign positioned the company as an engineering-driven innovator.

Power Systems designs gas turbine engine components that help power plants run more efficiently and reduce emissions. They employ 100+ engineers who are incredibly smart - and all doing their part to create cleaner, greener power generation.

Power Systems designs gas turbine engine components that help power plants run more efficiently and reduce emissions. They employ 100+ engineers who are incredibly smart - and all doing their part to create cleaner, greener power generation.

Power Systems designs gas turbine engine components that help power plants run more efficiently and reduce emissions. They employ 100+ engineers who are incredibly smart - and all doing their part to create cleaner, greener power generation.

Power Systems designs gas turbine engine components that help power plants run more efficiently and reduce emissions. They employ 100+ engineers who are incredibly smart - and all doing their part to create cleaner, greener power generation.