Paul Amelchenko

Year of Adventure

- FOR

WORLD SURF LEAGUE & JEEP


Jeep was a primary sponsor of the World Surf League, the premier professional surfing circuit. The League hosts 12 major men’s and women’s contests March through December. And at the end of the season, the men’s and women’s champions are crowned.

In addition to the league partnership, Jeep also sponsors four “athlete ambassadors” who promote the brand throughout the year—Jordy Smith (South Africa), Felipe Toledo (Brazil), Malia Manuel (USA) and Nikki Van Dijk (Australia).

We created the global advertising campaign (TV, print, out-of-home, dealership materials), social media initiatives and several content series to showcase this exciting partnership and the surfers’ genuine love for Jeep.

2020 Global TV “Yellow/There’s Only One” | WSL + Jeep

“Adventures from the Lineup with Jeep” | Jamie O’Brien | 2-Min Case Video

“Adventures from the Lineup with Jeep” | Jamie O’Brien | Highlight Reel

Local’s Tour Series | “Bells Beach / Nikki Van Dijk” | WSL + Jeep

Local’s Tour Series | “Huntington Beach / Malia Manuel” | WSL + Jeep

Local’s Tour Series | “Rio / Filipe Toledo” | WSL + Jeep

Local’s Tour Series | “J-Bay / Jordy Smith” | WSL + Jeep

From Water to Winter | “Jackson Hole / Filipe Toledo” Instagram Teaser | WSL + Jeep

From Water to Winter | “Jackson Hole / Nikki Van Dijk” Full Length | WSL + Jeep

From Water to Winter | “Jackson Hole / Jordy Smith” Full Length | WSL + Jeep

From Water to Winter | “Jackson Hole / Filipe Toledo” Full Length | WSL + Jeep

Print Ad | "I Surf the Earth" | WSL + Jeep