WORLD SURF LEAGUE & JEEP
Jeep was a primary sponsor of the World Surf League, the premier professional surfing circuit. The League hosts 12 major men’s and women’s contests March through December. And at the end of the season, the men’s and women’s champions are crowned.
In addition to the league partnership, Jeep also sponsors four “athlete ambassadors” who promote the brand throughout the year—Jordy Smith (South Africa), Felipe Toledo (Brazil), Malia Manuel (USA) and Nikki Van Dijk (Australia).
We created the global advertising campaign (TV, print, out-of-home, dealership materials), social media initiatives and several content series to showcase this exciting partnership and the surfers’ genuine love for Jeep.